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What we're building

We are a community of business builders who are here to help each other endure and flourish along the (often winding) journey of building a business and life. Our community is centered around the Built to Outlast (BTO) podcast, but is intended to extend far beyond this. 

Built to Outlast explores the journeys and companies of business builders, with a focus on traditional small to mid-sized business niches in America and the strategies which allow those businesses and builders to endure and flourish. We progress from a surface level of understanding to a deeper level in order to provide knowledge, insight, and learnings that are shared amongst our community. Our episodes focus on personal motivations, journeys, and growth, as well as key drivers of the business model(s), value chain positioning, moat and sources of enduring returns on capital.

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Our larger goal is to build content, tools and a community that supports and empowers what we believe is the backbone of America: business builders and doers, on their journey.


Jory is a self-proclaimed business nerd. As part of his day job, he found himself spending a significant amount of his time in conversations with business builders, trying to understand and be as helpful as possible to them along their journeys. This passion project evolved into the Built to Outlast podcast, as well as the growing content, tools and community for business builders.    

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